25. April 2012 12:12
Facts About On Hold Messages
On hold messages generally refer to those messages that are usually recorded by companies and corporations for customers who have been put on hold. These messages usually have details about the company services and products that customers can listen to and be informed about. The on hold messages are recorded professionally to ensure that a lot of useful and catchy information is packed in thirty seconds of record time. The messages have to be attractive enough to keep the client or customer interested.
One fact about on hold messages is that the company has to employ the talent of expert script writers and voice professionals. Not just any old recorded message can have the desired effect on a client. Script writers who have experience in understanding what clients and customers relate to should be hired for the job. The script should be strategically designed to be effective in its use.
Companies spend a lot of finances in advertising to get clients to call their phones. Everywhere you look, be it on the billboards, newspaper and internet adverts usually have a telephone number. However the mistake that most companies make is spending so little in ensuring that customers who finally call their numbers are kept interested in the products and services. On hold recording is specifically designed to ensure that the clients who end up calling are kept interested enough not to abandon the call or to keep calling in future instances. On hold recording is also a very important aspect of advertising that companies should appreciate.
No one likes being put on hold, though it is quite a necessary evil. Most clients will hang up if there is nothing interesting to listen to while they wait. Once a client hangs up, the company can count that as a lost sale since the client would have potentially sought after some of the company products and services. On hold recording will significantly reduce the number of abandoned calls from company phones.
Finally, companies should realize that up to 88% of callers would prefer listening to on hold recording than any other alternative. In order to maintain business, it is important to give the client what they want. If these messages and recordings do the trick then by all means invest in creating messages that will keep your clients coming back for more. Making investments that will positively impact on your business will bring great returns in profits and market domination.