| The Truth Is: |
- Almost 60% of callers hang up after being placed on hold for more than 45 seconds, and 60% of those callers do not call back
Having a message on-hold system reduces call abandonment by almost 90% and increase their hold time by over 500% (Better Business Marketing)
- Over 20% of callers have made a purchase based on information they heard while on-hold.
- The average person spends 60 hours per year on-hold.
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