Your website defines your business’ online presence. Therefore, when deciding whether to rent or own your website, you need to consider a variety of factors.

Many digital marketing companies offer to build your website through proprietary platforms and services.

The issue here is

A local citation is any online mention of your business’ name, address, or phone number (NAP), which are usually posted as directory listings.

By cultivating local directories and ensuring the accuracy of your NAP across all mentions, you can positively impact your local search engine rankings.