Biggest Content & Web Design Mistakes Marketers Make During a Website Redesign

Is your website old and outdated? Is your site just not meeting your needs any longer? There comes a time in every business’s journey where website redesign isn’t just a good idea, it’s necessary. In fact, businesses large and small are constantly undergoing website redesign to keep up with their competitors.

If you’re on the precipice of website redesign then lookout for these common content and web design mistakes that can be the difference between a fresh new site, and a flop:

  • Not Checking Rankings

Biggest Content & Web Design Mistakes Marketers Make During a Website RedesignBefore taking on a fresh website redesign you need to look at your rankings. This can give you an idea of what pages and content is doing well, and what needs a re-vamping. You can check your rankings with platforms like Moz, Boostability, SEMRrush, and Google Search Console.

  • Focusing On Design With No Regard For Function

This is a common mistake that even the most seasoned designer can make. It’s easy to get caught up in the design aspect of websites, but if you’re not paying attention to the function and flow, your website will be nothing more than an inflexible site that looks pretty. When it comes to website redesign you need beauty and brains!

  • Keeping Underperforming Content

Website redesign should also include a content update. Rewriting website content can be a chore, so many businesses decided to keep their outdated content to avoid the chore–this is a huge mistake. Cleaning up your content can provide your users with clear information and promote a hassle-free content environment for the future.

At American Creative we understand the complicated world of website redesigns, and use our extensive experience to help you amp up your site. From creating fresh content to physical design and backend development, our team of skilled marketing professionals is here to help you re-create your site to make a better first impression on your website visitors.

With decades of experience and a passion for helping businesses scale, we’re here to lend our expertise and create unique websites that keep you competitive in an ever-changing online market. Contact us today for more info on our website redesign services!

American Creative