Your website is the compilation of various decisions. From hosting, design, content, and more, your website should marry thoughtful design and solid analytics to make quick conversions and win over business.
But you may be wondering, in web design, what are the most important decisions to make?
Contact Page vs.

As an ever-growing and ever-changing virtual space, the amount of competition that your website faces is infinite. With every business claiming to be number one your potential clients need to decide whom they’ll grant their business to.
But when it comes down to it, a client’s decision to choose your

The Coronavirus pandemic hit businesses hard not only in-person but in the virtual space. Since the month of April, Google has put forth a series of suggested updates to help businesses like yours, keep their online presence relevant and accurate.
The best way to ensure that your business is displaying

Running a business isn’t for the faint of heart. From cultivating good team culture to navigating the ins and outs of partnerships, you need to be vigilant and aware when operating all aspects of your business.
Knowing your competition is key in running a successful business. With a substantial amount

The Secure Sockets Layer certificate, also known as the SSL certificate is a digital certificate that authenticates the identity of your website and encrypts sensitive data. In short, if you want to validate your domain and keep your website secure, then you need an SSL certificate.
SSL certificates hold valuable

The Value of SEO

Search engine optimization (SEO) is essential for getting your website to rank higher on popular search engines. As an organic form of internet marketing, SEO can astronomically impact your business’ ranking online and funnel the right traffic to your business, ultimately winning you over customers.
But you may be wondering,

Duplicate content poses a serious threat when it comes to SEO rankings. Whether content is plagiarized or mistakenly duplicated, duplicated content is filtered by major search engines, leaving one page with the short end of the stick regardless of which page contains the original content.


Pay per click and search engine optimization both have their pros and cons. In an ideal world, businesses would utilize both methods to grow their client base and gain brand recognition. However, apart and strategically combined, both methods can drive traffic to your website and boost business. But you

Your website defines your business’ online presence. Therefore, when deciding whether to rent or own your website, you need to consider a variety of factors.

Many digital marketing companies offer to build your website through proprietary platforms and services.

The issue here is

A local citation is any online mention of your business’ name, address, or phone number (NAP), which are usually posted as directory listings.

By cultivating local directories and ensuring the accuracy of your NAP across all mentions, you can positively impact your local search engine rankings.