As a business owner you already know that a strong star rating on your Google Business Profile (GBP) is your ticket to more business. Yet, the recent surge in review extortion scams presents a clear danger that can erode years of hard-won reputation overnight!
Luckily, Google is fighting back against this digital blackmail with a crucial tool that all business owners should know how to use.
What Are Negative Review Extortion Scams?
These scams have been popping up more frequently, and they are a real threat for any local business. Typically, a scammer will reach out via email, WhatsApp, or social media and claim that they left a negative one-star review on your Google Business Profile. Then, they demand payment or services in exchange for removing it.
Google’s own guidance explains it clearly: these scams often involve a sudden spike in one- or two-star reviews, followed by a demand for money, goods, or services.
The New Reporting Form
It is normal to feel caught off guard if this happens to your business. But the good news is that Google recently launched a dedicated form to report review extortion. To use it, you need to be logged into the Google account linked to your Business Profile. The form asks for:
- Your personal and business information
- Details about the review in question
- Any evidence of the extortion attempt
Submitting this form sends the case directly to Google, who can take action to remove fraudulent reviews.
Best Practices if Your Business is Targeted
If you have been targeted by one of these scams, Google has some important advice:
- Don’t engage or pay – Responding or sending money only encourages the scammers.
- Avoid fixing it yourself – Offering services or payment doesn’t guarantee the review will disappear.
- Document everything immediately – All screenshots, messages, and emails can be critical.
- Report all communication – Submit all relevant details via the Google form.
Partner with American Creative
Protecting your brand against evolving threats requires proactive, expert management. At American Creative, our team is here to walk you through these complex and critical situations.
We bring years of experience in managing Google Business Profiles, reputation repair, and strategic local SEO. Our experts do not just advise you; we partner with you to implement the solutions that deliver real results. Need help navigating online review challenges, removing fraudulent content, or boosting your local search presence? Contact us today to get started.
