American Creative provides AdWords management and related web marketing services. They are web development and digital marketing company and they also specialize in adword campaigns. Adwords aka pay-per-click is an online advertising model where your online ads are presented in response to relevant searches. When a user clicks on your ad, you pay for that click. This is a system developed by Google and is now known as Google Ads. Other search engines such as Bing also have paid advertising models.
The reason for using Google ads is to drive traffic to your website online offer. It all sounds straightforward, but in fact it’s a lot more complicated than that. What it comes down to is that you need to know what you are doing, or you will lose money quickly. That is why you need professional AdWords management.
When you use a paid adverting model you want to recover your money and make a return on investment. Now there are some important things to consider when you start a pay-per-click campaigns. The first is that you pay for every click. And come clicks come with a hefty price tag. When you are paying upwards of $50 per click, we no longer talking pennies. So if you don’t have the right conversion percentage, you will bleed money and your campaign will run at a loss. That is why you need AdWords Management.
Another important consideration is competition. There are big companies out there who can afford large advertising budgets. If you are a small company and can be a lot more difficult to compete. Another important aspect of a pay-per-click campaign is your AdWords copy. You are only allowed a certain amount of characters. Then there is your landing page and your ability to convert visitors into customers.
Professional AdWords management will take care of things such as keyword research, quality score, bidding amounts, AdWords copy, landing pages, conversion rates and more.