If you are a digital marketing expert, or your business uses Alexa.com for search engine optimization analytics and insights, then you may be sad to hear that come this May, Alexa.com will be closing up shop, meaning, it is time to say goodbye to your Alexa ranking.
Since 1996, Alexa.com has been a go-to analytics tool for companies looking for the estimated popularity of their website. Alexa.com has been such an important metric that it’s often what bloggers and business owners care about second to Google rank. Alexa.com has also been key in converting digital audiences.
If you currently have a subscription to Alexa.com, then we have some good news for you–not all of your data will be lost. Before deleting your Alexa.com account, you will have the opportunity to go in and back up your data before May 2022. The APIs of Alexa.com will be closed down shortly after, in December 2022.
While Amazon has not given us a definitive reason for the shutdown, we can only suspect that the gradual decline in Alexa.com users has something to do with it. But until Amazon provides us with an official statement on the matter, we are only left with our assumptions.
If we hear any additional news, we will surely let you know!
At American Creative, we have decades of experience providing a range of services to businesses throughout the USA and Canada, including search engine optimization services. Understanding that search engine optimization is essential to increasing your online visibility, our marketing team offers cost effective SEO to keep you competitive with other businesses online.
From Google, Yahoo, Bing, and more, we help your business rank on major search engines, knocking you up to the number one spot and increasing conversions. Contact us today to learn more about our search engine optimization services for your business!