Make the most of your business voicemail greeting
Business voicemail greetings are part of your telephony and communications funnel and any communication with potential or existing customers should be taken seriously. There are some basics when it comes to business voicemail greetings and on hold messages. American Creative are marketing experts who can help you get your business voicemail greetings and on hold messages just right.
You want your on hold messages to project a professional image, to be informative and to make the caller feel important. It goes without saying that you don’t want distracting back ground noise when recording your voicemail greeting. You should also avoid generic or cliché type greetings. Your business is unique and no reason why your business voicemail greetings should be any different.
It is a good idea to write out your on hold message, rehearse it and then record it. A few extra minutes spent on recording and interesting informative and professional voice mail will be well worth it. That way you won’t sound like a robot or somebody speaking in public for the first time.
You can even use on hold messages to find out more about the caller. For example you can ask a simple question. Another important part of business voice mail greetings is to keep the caller informed. Just playing background music will have the caller wondering whether there is any point in holding on any longer. The caller should know the he or she has reached the right place or person. That is why it is important to identify yourself and your business. This will go a long way in reducing call hang-ups.
Business voice mail greetings and on hold messages are an important part of your communication funnel and it is well worth putting some effort into your wording and actual recording. An interesting or informative voicemail can make the difference between a call hang-up and potential conversion.