Creative and custom web design is essential for an effective website

Creative and custom web design is essential for an effective website

Today’s internet users are far more sophisticated than in the past and if you want your web site to be effective you need creative web design as well as custom web design. Creative web design is not only about building a beautiful website but also about a functional website and an online strategy that will help grow your business. When you deal with a company like American Creative you can be confident that your website will be built to your specifications and will also comply with important industry standards and that your online strategy will be effective.

Your website is an extension of your business and should reflect your style and improve your branding.  Your website should use your colors, have your logo, contain your photos, embed your videos and contain your content. That is exactly what custom web design is all about – a website built for you and your business.

Creative website design also includes functional website design. For example you need your website to work across all important platforms, from desktops to tablets, from notebooks to smartphones. Most US citizens have a mobile device and they keep it close 24/7. If your website is not mobile friendly you are losing serious business.

If you sell products or services online you need the right ecommerce solution in place. However just having a functional shopping cart is not enough. Your website needs to attract the right visitors and convert a fair percentage of those visitors.  Creative web design needs to consider important conversion factors such as relevance, benefits, urgency and call to action.

At the end of the day your website is there to market your products and services. In order to attract a target market and to convert visitors into customers you need to think outside the box. A company such as American Creative can help you do exactly that with creative and custom web design.

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