Using new ideas to create strong SEO content and increase conversions is important to any digital marketing strategy. One way in which you can keep things fresh is by creating seasonal promotions.
Seasonal promotions are an ideal way to engage with new users and send a new message to existing clients. There are many benefits to this digital marketing strategy such as increasing website conversions and establishing good new SEO content.
But how do you get started? Here are some best practices when creating seasonal promotions:
- Build Your Email List – Email marketing plays an essential role in increasing website conversions. You can use a lead magnet on your website and hit leads with seasonal promotions when the time is right. You may be surprised just how well this strategy works for your business.
- Implement SEO – Seasonal promotions work best when your SEO game is strong. This includes creating clear, keyword-optimized promotional content that can be easily recognized by Google.
- Brand Community – Brand community is a great way to promote seasonal offers. Defined as a platform where consumers can discuss services or products, brand communities build loyalty and promote communication between customers, which also strengthens your brand identity.
- YouTube – If your company does not already have a YouTube channel, then you really need to rethink your marketing strategy. YouTube channels, along with other social media platforms are an ideal place to advertise seasonal promotions effectively.
At American Creative, we help you keep your SEO content game strong so you can keep increasing website conversions. Through blog SEO content, seasonal promotions, website content, and more, we strengthen your digital marketing strategy so your business can continue to scale in a competitive online market.
Still not convinced that SEO content should be included in your digital marketing strategy? Let us change your mind! Contact us to chat with our team about improving your digital marketing strategy with SEO content.