More and more companies are doing on hold marketing while callers are on hold. Using an on hold message is important over on hold radio, having a repeat message on or having nothing at all in that you will be able to enhance the image of the company, to motivate
On hold music, as the term suggests, is the music that is played while callers are on hold. The music could be mainstream music or music produced for the company for phone advertising. This music is important because between 16% and 20% of callers make a purchase depending on the