Duplicate content poses a serious threat when it comes to SEO rankings. Whether content is plagiarized or mistakenly duplicated, duplicated content is filtered by major search engines, leaving one page with the short end of the stick regardless of which page contains the original content.

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Pay per click and search engine optimization both have their pros and cons. In an ideal world, businesses would utilize both methods to grow their client base and gain brand recognition. However, apart and strategically combined, both methods can drive traffic to your website and boost business. But you