If you’re not using pay-per-click services, then what are you waiting for?
Pay-per-click services, also known as PPC services, are a bullet-proof marketing strategy. By paying for each click on your site or advertisement you can drive traffic to your website and increase brand awareness. If you’re not using pay-per-click services then click here to find out how we can help your business thrive.
If you’re already using pay-per-click management, then you may be excited to learn about new PPC trends for 2021! Here are some of the new features of PPC that can take your marketing game to the next level this year:
- Artificial Intelligence
Artificial intelligence is helping businesses fortify their PPC strategy by allowing marketers to create more effective ad campaigns with automatically calculated quality scores, smart-conversion technology, keyword optimization when CPC is falling, and so much more!
- Video Ads + PPC
Did you know that over 80% of consumer traffic derives from videos? Google’s vertical video ads and Bumper Machines are allowing marketers to create 6-second bumper ads to display on YouTube. Tools such as Reach Planner can show you how different distributions of spending on YouTube can affect reach, giving you the upper hand.
- Voice Search for Campaigns
Voice search is becoming just as popular as text search. Pay-per-click management needs to include voice searches that use question-oriented and natural phrases to understand the appropriate keywords for optimal pay-per-click management.
- Alternative Platforms
Facebook and Google have been the main players in pay-per-click management for ages, but that could change. Now other platforms like LinkedIn, Amazon, and Bing are catching up to the hype, making PPC prevalent across multiple platforms.
At American Creative we are proud to serve businesses with pay-per-click management services. Using our passion for helping businesses thrive and over 20 years of experience, we’ve helped more than 12,000 companies throughout the USA and Canada grow their online presence and boost business.
If you’re curious how we can help you grow your online presence with pay-per-click services, then give us a call today toll-free at (888) 226-7608.
