Search engine optimization (SEO) is essential for getting your website to rank higher on popular search engines. As an organic form of internet marketing, SEO can astronomically impact your business’ ranking online and funnel the right traffic to your business, ultimately winning you over customers.
But you may be wondering, why is SEO so important? The value of SEO is expressed through a few key concepts including credibility, ROI, ranking, and scalability.
- Credibility – When you own a business reputation is everything. Having your business rank higher gives you brand credibility, ultimately giving you a competitive edge over other businesses.
- ROI – While search engine optimization ROI can be more difficult to calculate than marketing strategies such as PPC, the value of SEO marketing can be measured in through analytics, ultimately saving you money over time and giving you a sustainable return on investment.
- Ranking – It’s a well-known fact that the majority of clicks are won by the highest-ranking websites on search engines. If your site is the first result listed on a search engine then potential clients are more apt to click on your business and give you theirs.
- Scalability – Unlike traditional marketing methods that require constant funding, SEO is a scalable marketing strategy that snowballs with time. Through the use of keyword research and quality content, your business’s website and content will get the attention it deserves overtime, driving more traffic to your business.
At American Creative we know the value of SEO! Search engine optimization can take your business to the next level and we help you get there through thoughtful, professional, and effective internet marketing strategies.
With over 17 years of business and an A+ rating from the Better Business Bureau, we help strengthen your business’ internet presence and give you the tools you need to get your website on the first search page. Give us a call at (888) 226-7608 to chat with us about your SEO needs.