Running a business isn’t for the faint of heart. From cultivating good team culture to navigating the ins and outs of partnerships, you need to be vigilant and aware when operating all aspects of your business.
Knowing your competition is key in running a successful business. With a substantial amount of business happening online, knowing your online competition is crucial for channeling organic traffic.
But how do you discover who your online competition really is?
- Start with What You Know
When conducting research, a good place to start is with your known competitors. These competitors can give you a good sense of keywords and provide you with a basis for comparing your online ranking. This analysis gives you insight into your known competitors, and what marketing tactics they may be using to rank.
- Expand Your Research
Expanding your research to your SERP competitors (top search results) helps you understand which competitors rank highest and what marketing tools and strategies are used for their ranking. Using these mega-competitors as a base to structure content can go a long way in optimizing your business website.
- Become the Competition
You can become a SERP competitor yourself by climbing the ranks and creating a bullet-proof marketing plan that helps your business grow and gives you an edge on the competition.
At American Creative we are passionate about helping your business flourish with an array of marketing services that improve your online presence and win business. From SEO, PPC, web design, online video creation, and more, we help your business reach its full potential and help you identify your online competition.
With over 20 years of business under our belt, and over 12,000 businesses served, when you put your business into our hands, we handle your company as if it was our own–with the utmost attention to detail and unparalleled customer service. Call us today to chat with a professional about your online marketing needs!